Joseph Bradley discusses the launch of the TONOMUS.NEOM Telecommunications Center, as well as aims to establish the company as a global leader in cognitive technology and digital infrastructure. Designed to meet the ICT needs of NEOM's residents and businesses, the center offers reliable, high-speed communication solutions tailored to the demands of a cutting-edge cognitive region.

Joseph Bradley emphasizes the importance of “learning to think” over simply “learning to code”. He believes that humanities majors, with their ability to ask questions and think differently, will play a crucial role in shaping future careers. Joseph sees AI as a tool that will unleash new opportunities rather than solely displacing jobs, likening its impact to the advent of the iPhone and the birth of adjacent industries.

Joseph Bradley speaks to CNN on how cognitive cities aim to be predictive and proactive, and how they understand that insight and information are the currency of the 21st century. He discusses the intersection between smart cities and personalized experiences, emphasizing TONOMUS' role in making this vision a reality, while recognizing that the key to successful smart cities lies in customization to meet the unique requirements of each resident. 

Joseph Bradley discusses the pivotal role of TONOMUS in transforming NEOM into an innovation hub, particularly through the launch of the TONOMUS.NEOM Telecommunications Center. The facility comprises a key step in the realization of TONOMUS’ vision to lead as the world's first cognitive technology enterprise, investing in state-of-the-art cognitive foundation networks, data centers, and applications.